top of page
-_MG_5038.jpg

This is a piece of sugar. It activates dopamine in your brain, which is the cause of motivation and motor control. So it
is also the neurotransmitter responsible
of addictions. Cell phones, by tons of
likes on your tweets or Instagram photos, activate it also.The not-knowing what is the notification about and when will you recieve it is what compels the brain to keep checking.The ease of access, availability, and portability makes it twice as addictive as other modalities. Nomophwobia is
how psychologists name it. We challenge you to replace your phone for this candy during a day. By licking this each time you would check your cell-phone you will see how much you are attached to it.

_MG_5033.jpg

DO YOU DARE?

bottom of page